Dr. Ron Purser is Professor of Management in the College of Business at San Francisco State University. His essays and cultural criticism have appeared in the Huffington Post, Salon, Alternet, Tikkun, and Tricycle magazine. His viral article, "Beyond McMindfulness", opened the floodgates for the mindfulness backlash. Author of eight books, his recent books include the Handbook of Mindfulness: Culture, Context and Social Engagement and the Handbook of Ethical Foundations of Mindfulness. Prof. Purser’s writings have been exploring the challenges and issues of introducing mindfulness into secular contexts, particularly with regards to its encounter with modernity, Western consumer capitalism, and individualism. Dr. Purser is an ordained Zen Dharma Teacher in the Korean Zen Taego order of Buddhism.